Why Print is Important for Start-Ups

For start-up companies, money and time are usually in short supply. It is understandable that a young company may feel the need to push their print collateral to the end of their to-do list and focus on the core needs of the business. However, this can be a mistake! Increasing brand awareness is vital for any new business and print marketing will help potential customers know who you are and what you do. In this post, we want to focus on the basic print collateral needed when starting out in business.

Business Cards

One of the most important tasks for any start-up is networking. While sending contact information digitally is convenient, it is very impersonal. Exchanging business cards and engaging in actual conversation is how real business relationships begin. 


With email being the most common way for businesses to communicate, you may be wondering if a professional letterhead has any relevance today. A business letterhead sent via mail means so much more to customers today. It shows a potential customer that you care about them and that they are important to you. A letterhead shows respect and will help you earn a customer’s trust and their business.


As a start-up business, you must get your message out to potential customers as quickly and inexpensively as possible. The humble postcard is still one of the best high impact weapons you can have in your marketing arsenal. Postcards are easy to create and they are delivered directly into the hands of your target audience. It’s almost impossible to throw away a postcard without at least looking at it!

Brochures and Sell Sheets

For more detailed information about your products or services, brochures and sell sheets provide an effective way to promote your new company. A well designed brochure will get your potential customer’s undivided attention while they browse through your offerings. Many customers will keep your sell sheets for future reference or pass them on to interested friends and colleagues.

We know how hard it can be to get a start-up off the ground and running. Regardless of type of new business you are starting, Omega Printing offers a wide variety of printing services that will help you succeed. Call us today or request a quick estimate by clicking here.

Chip WilsonComment